02 April, 2014

Hair Must Haves: Fudge Urban for Target

Fudge Urban is a hair company from the UK that I have been dying to try ever since I discovered it a few months back. But like many things that originate in the UK that I am interested in trying, there was no way (that I could find) to get it sent to the US. Then, eureka!, news broke that select Target stores would be selling their products. I was more than excited and made a ridiculous trek to the lone Target in my area that was selling Fudge Urban. Of course the whole Fudge line is not available, including their hair color (is something I am very interested in trying). However, I have been very pleased with what I was able to obtain. I purchased Miracle Ends, Sea Salt Spray, and a hairspray. All products have a very nice coconut scent that refrains from being overpowering but still manages to linger for most of my day, giving off a faint scent burst that never fails to make me long for pina coladas and island lounging.

First lets talk Miracle Ends, the product that I find myself reaching for most often. It is a lotion-like substance with Argan Oil that is supposed to seal ends and add shine to hair. You can use it on dry hair to help de-frizz ends or apply to damp hair prior to blow drying (I tend to use Miracle Ends on dry hair because I only wash my hair twice a week and use the hair dryer maybe once a month). It is great for my second and third day hair when my ends start to rebel and puff out. For my hair, this would not work on a day that I was trying to go for more texture in my hair because it smooths and sleeks my hair too much for a bedhead day.

Next, Salt Spray: The bottle says you can either spray on dry hair and scrunch or spray on wet hair and blow dry for volume and texture. The best use for me is using it as a volumizer/texturizer on wet hair. Volume is something my hair lacks and this definitely adds an oomph. When it comes to beachy texture, I can't say that I get a "beachy" look but that is maybe more at the fault of my hair than the product. My hair is very thick and tends to not hold wave or curl no matter what I do. The spray does give my hair texture which is something I want because I tend to go with the messy, un-brushed look. I've yet to experiment with what happens if I add the Sea Salt Spray to curled hair.

Finally, the hair spray: Fudge Urban boasts a long lasting "48 hour mega-hold". I can't attest for a full 48 hours but I will say that the hold will last at least all day. The spray stream is also nice because it covers large areas and you don't have to spray a lot to compensate for a dud stream or worry about unsightly hard clumps.

So yes, I recommend Fudge Urban. I want to try more of the line and will definitely keep this three as my hair must-haves.


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